Bloodline Champions is so far a relatively unknown game but that might change soon because of the big changes they've made recently to make the game more popular with a bigger target audience.
Bloodline Champions is made by Stunlock Studios, a young Swedish game development studio that started fresh out of college.
BLC is an action-packed MOBA (Multiplayer Online Battle Arena) style game, where the goal is to annihilate your enemies in three different gamemodes: Arena, Conquest and Capture the Artifact. It is a highly competitive game with the focus on eSports and player skill, rather than leaving the match outcome up to chance.
Stunlock Studios has decided to very generously sponsor every FoM 13.1 participant with a Bloodline Champions Starter Key with an estimated value of €20. This key enables you to permanently unlock 4 Heroes (called Bloodlines), get rid of the weekly cap on the amount of Blood Coins (ingame currency) you can earn, as well as $5 worth of Funcom Points (real money points in-game)! Next to that, they will also sponsor some Champion Keys (est. value: €30) and Titan Keys (est. value: €90) for various funcompos!